T’s because these brands know that nine times out of 10, an announcement made through email will land in the promotions folder, never to be seen again-or worse, the constant flurry of brand emails will force a customer to unsubscribe.Ī website notification bar is the most non-disruptive UX pattern, but it’s also the first thing a customer will read when they enter your site. Have you ever wondered why massive brands like Nike use a website notification bar to announce just about everything? Considering not every notification is relevant (or riveting) for every visitor, being non-disruptive is a major benefit. From font size to color scheme and clever copy, an effective notification bar will stand out from the rest of the website without disrupting a visitor’s experience. Most notification bars only take up about 5% of a webpage however, there’s a ton that can be done within that small space. Also known as a banner bar, sticky bar, or announcement bar, a website notification bar is typically used to promote an ongoing sale, upcoming campaign, updated product feature, or similar announcement. What is a website notification bar?Ī website notification bar is most commonly placed at the top or bottom of the screen to draw visitors’ attention to a specific update or message. In this post, we’re sharing what a website notification bar is, some potential use cases, as well as six examples to inspire you. Think of a website notification bar as the ultimate user experience (UX) design feature to point website visitors where you’d like to direct traffic, whether that’s to a limited-time offer or a blog post that explains your latest product update. The good news is, you can with a website notification bar. Wouldn’t it be nice if you could give website visitors a subtle nudge to take your desired action?
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